Mr. Joshua Moore
Quarter 2 2025
Joshua “Chef Pierre” Moore is a seasoned Executive Chef, Business Consultant, and Founder of Crave Moore—a multi-faceted brand with a catering division, consulting firm, and merchandise line featuring Crave Moore Coffee and Seasoning. With over 18 years of experience in the food and hospitality industry, Joshua has helped restaurants and businesses streamline operations, boost profits, and elevate customer experiences. He is also the owner of Ruthie’s Dream, a soulful neighborhood restaurant named in honor of his grandmother. Joshua currently serves as a Certified Food Safety Instructor at Lamar Institute of Technology and is a passionate mentor, using his journey from adversity to entrepreneurship to inspire the next generation of leaders.
What kept me going was my family...
BBP: What or who inspired you to start your business?
CM: My Mother and Grandmother.
BBP: What was one of the biggest challenges you faced early on, and how did you overcome it?
CM: I lost my first restaurant during Covid. After that, I expanded my services to consulting so I could help prevent others experiencing the same.
BBP: How did you fund your business in the beginning, and what advice do you have for others seeking startup capital?
CM: I had a close friend and family member who invested. My advice would be to find someone who believes in you and your business as an investor and make sure you keep good credit.
BBP: Can you describe a moment when you felt like giving up and what kept you going?
CM: I felt like giving up recently. When I opened my second restaurant, sales weren’t coming in. What kept me going was my family, my staff who depended on me, and the fact that this was my grandfather’s dream.
BBP: How do you define success, and has that definition changed over time?
CM: Success is when an opportunity presents itself in something that you’ve been working towards. It has changed. I thought success was being rich.
You should always support your community.
BBP: What role has mentorship or networking played in your entrepreneurial journey?
CM: Mentorship is vital because I feel obligated to help others the way I had mentors help me in my journey. Also, being an example holds you accountable to not let people who are watching you down. Networking is essential because the more you help others in spreading their business, the same energy will come to you.
BBP: How do you maintain a healthy work-life balance, especially in the demanding early stages of building a business?
CM: Scheduling is key. Just as much as you schedule time to be present in your business, you should do the same with your family time and personal time.
BBP: What’s a common misconception people have about being an entrepreneur?
CM: That JT’s simple and you’ll be rich quickly.
BBP: What advice would you give to someone who has a great idea but is afraid to take the leap?
CM: Dedicate time to work on your dream while still working until your dream produces enough consistency to take care of your lifestyle.
BBP: Why is community service important to you?
CM: Givers Gain mentality. You should always support your community.